Department of Health and Social Security: AIDS (Acquired Immune Deficiency Syndrome) Advertising Evaluation Dataset
The AIDS Advertising Education survey was commissioned to evaluate the effectiveness of AIDS advertising by Department of Health and Social Security. The study gathered data from a representative sample of adults aged 18-64, homosexuals who visit gay pubs and clubs as well as young people aged 13-17. Face to face interviews using the main questionnaire were carried out in gay pubs and nightclubs. Other questionnaires were filled out by interviewees by themselves. Data includes awareness of AIDS, changes in attitudes towards AIDS and related subjects, and changes in sexual behaviour.
The datasets in this series are available to download. Links to individual datasets can be found at piece level.
Details of the original hardware, operating system, application software, and user interface are not known.
How data was originally captured and validated: Data was collected by means of interviews.
Logical structure and schema: Information about the file structure of the AIDS Advertising Evaluation dataset is provided in the catalogue of the individual dataset.
Data in the AIDS Advertising Evaluation survey dataset is closed in that once collected the data was archived and was not subsequently overwritten.
The AIDS Advertising Evaluation survey was principally carried out by the Central Office of Information and the British Market Research Bureau. The latter also gathered the data. The research Initiator was the Central Office of Information and the project was sponsored by the Department of Health and Social Security.
The purpose of AIDS Advertising Evaluation survey was to evaluate the effects of the DHSS AIDS advertising campaign, study the awareness of AIDS as well as changes in attitudes towards AIDS and changes in sexual behaviour during the period 1986-1987.
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