The company has always been aware of the benefits of advertising and promotion. This is reflected in the archive which includes runs of press advertisements and publications, photographs of bridge advertisements and, from 1953 on, material relating to the Ferodo trophy.
Ferodo Ltd, 1920-, brake and clutch lining manufacturers, Chapel-en-le-Frith, Derbyshire
Immediate source of acquisition:
These records were deposited in the Derbyshire Record Office in November 1996.
Herbert Frood Company, c1902-1920, Chapel-en-le-Frith, Derbyshire
Frood, Herbert, fl 1900, manufacturer, of Chapel-en-le-Frith, Derbyshire
Administrative / biographical background:
In 1897 Herbert Frood began his experiments into braking materials in a hut in the garden of his house in Coombs near Chapel-en-le-Frith. His patent for the improvement of brake blocks was filed in October 1900 and production began at Green Street, Gorton the following year. An increase in trade, largely resulting from a change in sales tactics - approaching the consumer rather than the manufacturer - led to Frood renting Sovereign and Howden Mills in Chapel-en-le-Frith in 1902.
Experiments in the use of asbestos began in the first decade of the twentieth century and by the outbreak of war in 1914 production of clutch linings and stair treads had started. The use of asbestos in Ferodo Ltd (as the Herbert Frood Company became in 1920) friction products led to the company joining the Turner and Newall Organisation in 1926.