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Catalogue description British Railways Board: Passenger Marketing Services: Records
| Reference: | AN 185 |
|---|---|
| Title: | British Railways Board: Passenger Marketing Services: Records |
| Description: |
This series consists of records of the Chief Passenger Manager within the Traffic Department until 1969, the Executive Director, Passenger until September 1970 and the Chief Passenger Marketing Manager until 1979 and afterwards of the Passenger Manager (Marketing). Files relate to marketing policy and strategy including national travel incentive schemes, national ticketing and pricing, and national and regional surveys affecting policy. |
| Date: | 1951-1987 |
| Held by: | The National Archives, Kew |
| Legal status: | Public Record(s) |
| Language: | English |
| Creator: |
British Railways Board, Chief Passenger Manager, 1963-1969 British Railways Board, Chief Passenger Marketing Manager, 1970-1979 British Railways Board, Passenger Manager (Marketing), 1979-1984 |
| Physical description: | 126 file(s) |
| Access conditions: | Subject to 30 year closure |
| Immediate source of acquisition: |
From 2001 British Railways Board |
| Accumulation dates: | Series ran from 1963 to 1982 |
| Selection and destruction information: | Acquisition criterion 2.2.1.2, Management of the economy. |
| Accruals: | Series is accruing |
| Administrative / biographical background: |
The Chief Passenger Manager was within the Traffic Department until 1969 when the post became Executive Director, Passenger until September 1970 and then Chief Passenger Marketing Manager until 1979. The functions were then scattered to other departments, the Passenger Manager (Marketing) retaining responsibility for sales, terminal services and some computer systems. |
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