Catalogue description British Railways Board: Chief Passenger Marketing Manager and Director of Passenger Marketing Services: Survey Reports

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Details of AN 173
Reference: AN 173
Title: British Railways Board: Chief Passenger Marketing Manager and Director of Passenger Marketing Services: Survey Reports
Description:

This series contains records of the Chief Passenger Marketing Manager and successor. The records were known as the market research library. They consist of reports made by the British Railway Board and for the BRB by consultants on ticketing, fares and British Rail services.

Date: 1960-1988
Held by: The National Archives, Kew
Legal status: Public Record(s)
Language: English
Creator:

British Railways Board, Chief Passenger Manager, 1963-1969

British Railways Board, Chief Passenger Marketing Manager, 1970-1979

British Railways Board, Director of Passenger Marketing Services, 1984-1994

British Railways Board, Passenger Manager (Marketing), 1979-1984

Physical description: 479 papers
Access conditions: Open unless otherwise stated
Immediate source of acquisition:

2001-2013 British Railways Board

Accumulation dates: File series ran from 1960 to 1985
Selection and destruction information: Duplicate reports irrelevant to the railways and those consisting of raw data only were destroyed.
Accruals: No future accruals are expected.
Administrative / biographical background:

The British Railway Board set up the office of Chief Passenger Marketing Manager in 1963. It appears to have had a number of organisational changes and in 1984 the title was changed to Director of Passenger Marketing Services.

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