Promotion of cheese and butter:
International campaigns, press adverts, advertising for cheese.
Film about campaigns for milk and butter (1965):
man speaking straight to camera; stats and adverts.
Butter Information Council established in 1954 when butter de-rationed. Member countries include New Zealand, Holland, UK, Sweden, Scandinavia. To protect butter interests over margarine.
Shows TV advert, "If you love 'em, butter them up", and page adverts in newspapers.
Cheese Bureau - collective promotion of cheese: MMBs, New Zealand, Australia, Canada - eating habits and cheese.
Cheese advertising "Cheese, please, Louise". TV ads run all year round; plus adverts in women's magazines.
Shows range of information leaflets the bureau produces.
Commissioner: Milk Marketing Board
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