Catalogue description 1965 Advertising (Cheese and butter)

This record is held by Museum of English Rural Life

Details of SR MMB PH6/29
Reference: SR MMB PH6/29
Title: 1965 Advertising (Cheese and butter)

Promotion of cheese and butter:


International campaigns, press adverts, advertising for cheese.


Film about campaigns for milk and butter (1965):


man speaking straight to camera; stats and adverts.


Butter Information Council established in 1954 when butter de-rationed. Member countries include New Zealand, Holland, UK, Sweden, Scandinavia. To protect butter interests over margarine.


Shows TV advert, "If you love 'em, butter them up", and page adverts in newspapers.


Cheese Bureau - collective promotion of cheese: MMBs, New Zealand, Australia, Canada - eating habits and cheese.


Cheese advertising "Cheese, please, Louise". TV ads run all year round; plus adverts in women's magazines.


Shows range of information leaflets the bureau produces.


Commissioner: Milk Marketing Board


Approx Length: 00:10:00

Date: 1965
Held by: Museum of English Rural Life, not available at The National Archives
Language: English

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