BN 971986-1987Department of Health and Social Security: AIDS (Acquired Immune Deficiency Syndrome) Advertising Evaluation Dataset
The AIDS Advertising Education survey was commissioned to evaluate the effectiveness of AIDS advertising by Department of Health and Social Security. The study gathered data from a representative sample of adults aged 18-64, homosexuals who visit gay pubs and clubs as well as young people aged 13-17. Face to face interviews using the main questionnaire were carried out in gay pubs and nightclubs. Other questionnaires were filled out by interviewees by themselves. Data includes awareness of AIDS, changes in attitudes towards AIDS and related subjects, and changes in sexual behaviour.
The datasets in this series are available to download. Links to individual datasets can be found at piece level.